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How Hailer widened its public sector tender coverage

Hailer
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About

Hailer is a versatile work management platform used by publicly listed companies, industrial groups and specialist teams across Europe. It brings customer relationships, projects, internal communication and tailored workflows into one unified workspace for organizations in manufacturing, staffing, child welfare and legal services.

Challenge

Hailer was already selling to Finnish public bodies. The problem was not access, it was coverage. Municipalities, wellbeing services counties and state agencies each publish on their own schedule, in their own systems, and nobody at a growing software company has time to watch all of them. Hailer bid on the tenders it heard about.

Approach

We screen the tenders published in Hailer's markets and send back the ones worth their time, with the reasoning. We also registered Hailer in the dynamic purchasing systems that matter for its category. A lot of public software is bought inside those: the buyer runs a mini-competition among the suppliers it has already admitted, and nobody else is invited. Beyond individual tenders we look for openings in the Nordics and further out. Our specialists are available whenever Hailer wants a second opinion on a tender.

Result

In the first month Hailer won a tender for Tukes, the Finnish Safety and Chemicals Agency. The call had not reached it through any of its usual channels.

“First win within a month. The most risk-free sales channel we have opened.”
Nico LarsenNico Larsen, CEO, Hailer

See the tenders you could win

We find every open and upcoming sales opportunity across the public sector that is available to you right now, and rank them by fit. In the meeting we go through the list and tell you which are worth bidding for, and why.

Book the 30-minute review (opens our booking calendar in a new tab)